How to think well in the age of AI.
Mithu Storoni is an eye surgeon, neuroscience researcher and author, writing on how the brain produces its best work — and why the industrial-era workday is breaking it.
As featured in
- Financial Times
- TIME
- Harvard Business Review
- Forbes
- Bloomberg
- BBC
- Fortune
- Fast Company
- Inc.
- The Times
- Big Think
- New Scientist
The book
The way we work is breaking the way we think.
Hyperefficient is a tour of the brain at work — what produces the best thinking, why most modern offices interrupt it, and what to do instead. Built on three principles.
Get in gear
Your best work only happens in the right mental gear. Match the type of work to the brain state that produces it best.
Run in rhythm
When you work with your brain's natural rhythms instead of fighting them, you get more high-quality output per hour and significantly less mental fatigue.
Find your flame
High-performance thinking depends on motivated curiosity. Nothing protects your output more than keeping that flame alive.
About Mithu
A neuroscientist looking at how the mind works at its best.
Mithu received her medical degree at Cambridge, then trained as an eye surgeon before a PhD in neuro-ophthalmology at University College London turned her attention to how the brain handles modern work. She has spent the last decade translating peer-reviewed neuroscience into ideas decision-makers can use.
Her work appears in TIME, Harvard Business Review, Financial Times, Forbes, BBC and in the AI Impact series on Newsweek. Her latest book, Hyperefficient, won the prestigious 2025 Business Book of the Year award.